How can social marketing campaigns change a person’s behaviour?

The people we live with, our families and friends, social media, role models and sports personalities, all these people influence what we think and feel, and ultimately how we behave. But how do you go about changing someone’s behaviour, attitudes and choices - for the better? Understanding human psychology... Read More

How can you nudge a person to make changes to their behaviour?

We are all unique human beings and how we behave is sometimes a complete mystery. But is it possible with new behavioural change marketing techniques, to gently nudge a person in a certain direction, so that over time, they positively change their perspective, behaviour and lifestyle choices? Simply telling someone... Read More

Changing lives in disadvantaged communities through sport

If you’re at rock bottom in life, with little to look forward to and no future prospects, something like football or rugby can completely change your perspective. According to the latest research, football gives disadvantaged communities new hope and a different focus. It’s not just about sport, itâ€... Read More

The new technology that social marketing campaigns need

Technology has made possible many new and creative things across different industries. From more effective communication, better targeting and highly accurate digital profiling, recent advances in behavioural change software have completely changed what social marketing campaigns can achieve. And that’s a really exciting development. Behaviour change marketing has changed –... Read More

What are the 8 benchmarking criteria of social marketing?

What makes a successful social marketing intervention? According to the NSMC (National Social Marketing Association), there are a series of key elements that need to be considered in planning, delivering and monitoring of a social marketing intervention. These are known as ‘benchmarking’ criteria. 8 integrated concepts, working together to achieve common... Read More

Can celebrity approval improve the outcomes of a social marketing campaign?

For a long time, there has been a social stigma associated with mental health issues. Often swept under the carpet, it’s one of those topics that most people don’t like to discuss openly. That’s why it was a breath of fresh air when the young Royals launched... Read More

Social marketing and the NHS: why it matters

The NHS is one of those topics constantly in the headlines. In the past month alone there have been warnings of prescription cuts, excessively paid locums and the longest waiting periods on record. But what of the good work that the NHS is doing and how can ordinary people help... Read More

Successful elements of social marketing campaigns

Social marketing campaigns are being widely used by the NHS as part of its healthcare marketing strategies. As more and more successes are reported, other industries with a wider health and education bias are starting to sit up and take note. Different elements, working together Successful social marketing campaigns comprise... Read More

How social marketing has benefited the healthcare sector

Whether it’s waiting periods, transfer delays, or failure to recoup costs, the healthcare sector gets lots of bad press. For years though, the NHS has been using effective social marketing campaigns to initiate and sustain behaviour change in ‘at risk’ communities. This is one success story that deserves a... Read More